Publisher: Almighty & Insane Books
This book catalogs a collection of flyers and other house music related ephemera from the years 1983 to 1989, courtesy of Mario “Liv It Up” Luna, a DJ living in the Pilsen neighbourhood of Chicago during this time. These flyers, also called pluggers, were used for promotional purposes. They would be placed in record stores and passed out at schools and on the street to help get the word out about upcoming house music events. Although by no means encyclopaedic, this collection documents a variety of figures from Chicago’s emerging house scene: first generation “kings of house” alongside the WBMX Hot Mix 5 and other lesser-known DJs at a variety of venues. Also included in the mix are promoters, record stores, labels, and an assortment of party crews and dance groups who contributed to the growth and atmosphere of house music in Chicago.