Making Memeries by Lucas Blalock
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Publisher: Self Publish Be Happy
Edition: First, limited to 500 copies
Making Memeries is set in a time when everyone has become a lifestyle photographer. It is still your life, but the image production is decidedly public; and in that case temporary, verging on fleeting, because these public channels have so, so many content providers and, along with our attention spans, are in a perpetual state of refresh.
These photographs are records of a sort, but flexible ones, picturing a hybridised condition that includes the bodily "us" and our virtual others; real space sandwiched on top of plastic, elastic possibilities.
Blalock’s work has long been interested in how the worldly and the virtual cohabit behind a photograph’s surface. This project enables him to visualise this cohabitation on both sides of that plane. Blalock has collaborated with REIFY, an augmented reality (AR) creative studio, to build an exceptional experience that blurs traditional boundaries and challenges one’s expectations of viewership, by revealing new elements that can be activated via an app.