Condition: New, in shrink wrap
In this his latest artist book, Ethridge conflates a rich array of photographic tropes, combining personal documentary images made in western Palm Beach County, his mother’s childhood home, with surreal collage works, and a series discarded from a Chanel fashion shoot. These are interwoven with what appears to be a carefully directed scene depicting a teeth-white Durango SUV sinking into and then being retrieved from a canal. The clash of visual styles, histories and meaning establish a flatline of dissonance underscored by the touchline admonition of the neon title ‘Sacrifice your Body’
Ethridge's storytelling invokes a sense of discomfort akin to David Lynch’s film-making, a lucid undermining of veracity and morality and the ingrained materiality that underpins American life.